Instagram has introduced several game-changing updates in 2025, transforming the way users interact, create, and engage with content. One of the most debated changes is the Vertical Grid Update, which has disrupted the aesthetics of many profiles, especially celebrities. While some see it as a fresh take on profile layouts, others find it frustrating.
Among the biggest Instagram updates 2025, longer Reels (up to 3 minutes) allow creators to share more detailed content, enhancing engagement. The Friends Reel Activity feature lets users see which Reels their friends have liked, promoting more interaction but also raising Instagram privacy concerns.
Instagram has also launched Edits, a new AI-powered video editing app, helping users create high-quality content effortlessly. Meanwhile, the song-on-profile feature allows users to personalize their profiles with their favorite music. Another exciting feature is Reel Trials, which lets creators test Reels before publishing to maximize engagement.
The Highlights section is now vertical, making navigation smoother, and AI Studio enables users to create and interact with custom AI chatbots. Additionally, understanding Instagram Story views (high vs. low) and using visual hooks for Reels engagement has become essential for creators and brands.
With these latest Instagram features, the platform is evolving rapidly, pushing content creators, businesses, and influencers to adapt. Are these changes making Instagram better, or is it getting too complex?