The SAP Media managed PR and performance marketing for the Sumba Art Festival, while also being present on-ground for the press conference, driving visibility and digital reach for the event. Centered around the vision of preserving and promoting India’s tribal and traditional art forms, the festival aimed to give artists a platform where their stories, craft, and cultural legacy are truly valued.
Bringing together diverse art forms and artists from across the country, the festival created a space that celebrated heritage, creativity, and cultural expression, while connecting it with a wider, modern audience.
Held from 15th to 22nd December 2025 at the Pandit Jawaharlal Nehru Cultural Centre, Pune, the festival stood as a meaningful cultural initiative, with The SAP Media playing a key role in amplifying its awareness, reach, and overall impact.
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